William Zinsser’s On Writing Well was first published nearly 50 years ago. I bought my first copy less than a decade after that. The book is a classic guide to writing non-fiction with clarity, simplicity, and style.

Here are a few gleanings from the advice he offers:

1. Clarity and Simplicity: Zinsser emphasizes that good writing should be clear and straightforward. He advises writers to eliminate clutter and unnecessary words, focusing on conveying ideas in the most direct way possible.
2. Economy of Words: Every word should serve a purpose. Zinsser encourages writers to trim down their sentences and avoid filler words or redundant phrases that do not add value to the writing.
3. Voice and Style: He stresses the importance of finding and maintaining a personal voice. Zinsser believes that writing should reflect the writer’s personality and that each writer’s style should be unique and authentic.
4. Revision and Editing: Writing is a process that involves multiple drafts. Zinsser advocates for rigorous self-editing, suggesting that writers constantly refine and revise their work to improve its clarity and impact.
5. Be Yourself: Authenticity is key in writing. Zinsser advises writers to write about what they know and care about, rather than trying to mimic others or cater to trends.
6. Understanding the Audience: While maintaining one’s voice is important, Zinsser also highlights the need to consider the reader’s perspective. Writing should be engaging and accessible, keeping the reader’s interests and understanding in mind.
7. Confidence and Enthusiasm: Zinsser encourages writers to be confident in their writing. Writing with enthusiasm and energy can make a piece more compelling and enjoyable to read.
8. Avoid Jargon: Zinsser warns against the use of jargon, technical language, or overly complex words that can alienate readers. He advocates for plain, everyday language that communicates effectively.
9. Tell a Story: Even in non-fiction, Zinsser suggests using storytelling techniques to engage readers. He encourages the use of anecdotes, examples, and a narrative flow to make writing more compelling.
10. Practice and Persistence: Writing well takes time and practice. Zinsser advises writers to be patient with themselves and to keep writing, revising, and learning as they go.

If you are interested in becoming a compelling writer, Zinsser’s book is worth the price ($2.00 in the last used bookshop I checked). Perhaps this summary will send you shopping.