Vérité Simple to Launch in Togo/Benin

By Tom Castor | February 19, 2020 |

With the translation of our website, A Simple Word, into French, we were able to launch the site in Burkina Faso in the fall of 2019. We are excited to announce our second launch in West Africa. Vérité Simple will be accessible in Togo and Benin within the next seven days.

Our launch strategy to reach people in these two countries, is to invest in Facebook ads as a first contact. The ads will offer a free book, “L’Historie de Dieu et Votre Historie” (God’s Story, Your Story), to all those who enter their contact information. (Facebook analytics listed over 1.5 million subscribers in Benin and Togo in 2018). As we gather the names of the people who respond, a team will make personal contact with each of them either by email or WhatsApp. Those teams are being led by individuals from the 6DI in Togo, a ministry of Converge IM.

Please pray that many will see the ads in Togo and Benin. Pray that those who see the ads will be curious. Pray that those who receive the book will read it. Pray that, as they read, the Holy Spirit will give them a desire to know the God of the Bible. And pray that God will use his word to change their hearts and lives for all eternity.

Tom Castor

Thomas Castor, founder of Clear and Simple Media Group, is a seasoned writer and communicator who has been delivering content with clarity and simplicity for 30 years.