Social Media and “Good Soil”

By Tom Castor | December 16, 2024 |

More and more, churches, missions, and ministries of all types have had to come to grips with the reality of social media. We either learn to use Facebook, Twitter (X), Instagram, and YouTube to reach people, or we lag behind in using one of the most potentially effective tools of the 21st Century.

 To be honest, I prefer a legal pad and a sharp pencil to a computer and a well-crafted letter to an email. But “old dogs” must learn new tricks, or they will be relegated to a shady spot under the porch, reminiscing (if dogs reminisce) about the past. 

So, Clear and Simple Media joined the crowd quite a few years ago. Our ministry website (where you can learn who we are and what we do) is www.clearandsimplemedia.org

Our ministry delivery site is www.asimpleword.org. There you can read our simple English resources, take one of fifteen different courses based on our books, and download books in over 40 languages at no cost.

In the past five years, we have expanded our digital presence to include languages other than English. The A Simple Word website is now in French (www.unsimplemot.org), in Dari (https://www.asimpleworddari.org) and Pashto (https://www.asimplewordpashto.org/ساده-کیسه). And each of these have Face Book pages and (in most cases) an Instagram presence. 

This Advent season, on our A Simple Word Face Book page, we have written daily devotionals to help people celebrate, and remember the significance of, the coming of Jesus. Those devotionals can be found at https://www.facebook.com/asimpleword.

Responses have been mixed (as anyone who engages in social media knew they would be).  But what has been most encouraging is the number of people who have SHARED the pieces on their own pages – which has resulted in other people SHARING, and so on, and so on. We have lost track of all of the “so ons”, but we are thankful for all of them.

Our ministry, from the very beginning, has been about sowing the seed of biblical truth as widely and indiscriminately as possible. And after we have sown, to ask God to cause some of those seeds to land on good soil.

Tom Castor

Thomas Castor, founder of Clear and Simple Media Group, is a seasoned writer and communicator who has been delivering content with clarity and simplicity for 30 years.