Since September of 2017, Clear and Simple Media has made the little book Simple Truths  available on our website for free download in Indonesian. Indonesia is the most populated Muslim country in the world. Beginning February 1, 2018, CSM began a small experiment using social media to see if we could make some gains in sharing the good news in that country.

We built a small post on the A Simple Word Facebook Page which simply read: “What do Christians believe? Download this free book and find out.” Then we put links in the post that would allow someone to download Simple Truths in both English and Bahasa (Indonesian) for free.

What happened next is something that we did not anticipate. Within the first 5 days, we had received 24,000 LIKES for that post. In ten days, the number had more than tripled to 78,000 LIKES. By the end of two weeks we had 98,000. As of today, the end of the promotion, the post has 105,466 post engagements, including LIKES, SHARES and LINK clicks. We are sorting through the data now, but it appears that as many as 5% have downloaded the book. If you’re familiar to FaceBook, a LIKE to a post means that we receive a significant amount of information from any individual who LIKES our material. Analytics show us that nearly every region of Indonesia responded.

What we do with this information and how we follow-up on these connections will be our next challenge.